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ΝΕΟ
Συγγραφέας: Bob M Fennis, Wolfgang Stroebe
Model: 9781032596136
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how ..
70,00€
Χωρίς ΦΠΑ:66,04€
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