New Ideal in Skin Health: Separating Fact from Fiction

Skin care professionals need to be given the tools to make informed decisions to best help their patients/clients. Even initial education of the skin care professional does not provide enough correct information about how active ingredients impact skin biology. The New Ideal in Skin Health provides new and in-depth information to dispel myths about commercialized products, ingredients and skin care for estheticians and non-dermatological practitioners. This is foundational knowledge that will help guide a skin care professional throughout their entire career.

Whether you are a medical professional getting into the esthetic industry or an esthetician just starting out, this book is a great resource to help make the best choices in a crowded industry.

The New Ideal in Skin Health dispels myths about products, ingredients and skin biology, assists professionals in making the best decision based on real science and gives advice to help build your business in volume and patient loyalty. Topics include:

Underlying causes of skin problems—looking beyond the symptoms
Skin basics—focusing on barrier health
The role of chronic inflammation in skin aging and skin diseases
Protocols for pre- and post-procedure care, skin conditions/diseases and daily home care
How to optimize skin health with oral supplements and nutrition
Learn about skin diseases and conditions and what you can to treat them
Microdermabrasion, lasers, photodynamic therapy and more!
Safety and evidence-based efficacy of botanical ingredients and product development
Safety and evidence-based efficacy of non-botanical cosmeceuticals—separating fact from fiction
How to determine the best cosmeceutical products for your practice
How to determine interactions of product ingredients with each other
Professional roles in the esthetic practice
How to build your business in volume and patient loyalty

Section I Welcome to Esthetics
Chapter 1: Defining Roles
Section II Understanding the Skin
Chapter 2: Skin Basics
Chapter 3: Application of a New Understanding of Skin Health
Section III Cosmeceuticals
Chapter 4: Cosmeceuticals—OTC/Prescription/Professional
Chapter 5: Cosmeceutical Ingredients—What are the Claims, What are the Facts?
Chapter 6: Cosmeceuticals: Botanical Ingredients
Chapter 7: Topical Delivery of Cosmeceuticals
Chapter 8: Controversial Ingredients
Section IV Application
Chapter 9: Putting it into Practice: Choosing the Right Products
Chapter 10: Putting it into Practice: Other Therapeutic Options
Chapter 11: Putting it into Practice: Treatment Protocols
Chapter 12: Putting it into Practice: Success Tools